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LEVEL 01 SELECTED WORK - THE GALLERY
THE GALLERY .
A selection of brands we've designed, staged, and managed — each a story built in phases, each ending in a result.
Nonprofit Event Branding & Gala Experience | Orchestra Association of Troy High
Orchestra Association of Troy High
33rd Annual Gala Concert & Afterglow
Event Production, Brand Experience Design, and Operational Coordination
Suite Storees partnered with the Orchestra Association of Troy High (OATH) to support the production and guest experience for the 33rd Annual Gala Concert & Afterglow, a nonprofit fundraising event welcoming approximately 400 attendees including students, families, sponsors, community partners, and local businesses.
The evening featured a multi-ensemble orchestral performance followed by a reception and community celebration. Suite Storees provided integrated event coordination, brand experience development, volunteer management, and communication strategy to ensure the program operated smoothly while elevating the overall event presentation.
Our role bridged the gap between event operations and brand experience, helping the organization streamline logistics, clarify volunteer roles, and present the event with a cohesive visual and communication strategy.
Services Provided by Suite Storees
Event Strategy & Operational Planning
Suite Storees worked with the OATH leadership team to develop a structured event plan designed to support both guest experience and operational clarity.
Services included:
• Pre-event planning workshops with organizers and volunteer leaders
• Event logistics planning for guest arrival, performance flow, and dismissal
• Development of operational timelines and coordination plans
• Volunteer role structure and task alignment
• Vendor and sponsor communication coordination
• Risk mitigation planning for high-traffic guest environments
This planning phase helped ensure the event ran efficiently while reducing stress on volunteers and organizers.
Volunteer Coordination & Guest Experience Management
Because the event relied heavily on parent and student volunteers, Suite Storees created a structured system for role clarity and guest interaction.
Responsibilities included:
• Volunteer training and briefing workshops
• Role assignments and task delegation for event teams
• Welcome and guest check-in coordination
• Ticketing and will-call logistics planning
• Guest navigation and assistance throughout the venue
• Real-time issue management and communication escalation
• Coordinated guest dismissal following the performance
This approach ensured guests received a welcoming, organized experience from arrival to departure.
Social Media & Communication Support
Suite Storees also supported the event through communication planning and promotional messaging, helping the organization prepare content for digital outreach and event updates.
Deliverables included:
• Social media post creation for event promotion
• Messaging support for email communications to parents and attendees
• Media release drafting for local coverage
• Volunteer communication templates
• Event information messaging for guests
These materials helped maintain consistent communication across multiple audiences.
Event Design & Brand Experience Development
Spatial Planning & Floorplan Design
Suite Storees developed a structured layout to guide guest movement and improve event navigation.
Work included:
• Floorplan development to optimize guest traffic flow
• Designation of functional event zones including lobby welcome areas, concert seating, sponsor recognition spaces, and the Afterglow reception
• Crowd flow planning for entrances, intermissions, and post-performance transitions
This spatial planning ensured the venue supported both performance integrity and guest comfort.
Creative Direction & Visual Identity Alignment
To elevate the presentation of the event, Suite Storees provided design guidance and brand cohesion across visual materials.
This included:
• Design briefs for signage and printed materials
• Visual direction aligned with the gala’s tone and theme
• Consistent language and messaging across guest touchpoints
• Sponsor recognition signage and placement strategy
The goal was to ensure the event maintained a professional, cohesive aesthetic while celebrating the organization’s mission.
Sponsor Visibility & Brand Placement
Suite Storees also identified opportunities to highlight community partners supporting the event.
Services included:
• Sponsor placement strategy within guest pathways
• Vendor and sponsor recognition signage planning
• Integration of brand placements without interrupting the concert experience
This approach helped reinforce relationships between the orchestra program and its local supporters.
Event Outcome
The 33rd Annual Gala Concert delivered a structured, welcoming, and visually cohesive experience for students, families, and community guests.
Through strategic planning and on-site coordination, Suite Storees helped:
• Streamline volunteer operations
• Improve guest navigation and communication
• Elevate the presentation of the event
• Support sponsor visibility and community engagement
• Reinforce the professionalism of the organization’s flagship fundraiser
The result was a successful event that balanced musical excellence, community celebration, and organized event execution.
About Suite Storees
Suite Storees The Advertainment Company™ specializes in the design and production of brand experiences, events, and identity-driven activations for organizations, nonprofits, and businesses.
By combining event strategy, design thinking, and operational structure, Suite Storees helps clients transform events into intentional brand experiences that engage audiences and support long-term growth.
33rd Annual Gala Concert & Afterglow
Event Production, Brand Experience Design, and Operational Coordination
Suite Storees partnered with the Orchestra Association of Troy High (OATH) to support the production and guest experience for the 33rd Annual Gala Concert & Afterglow, a nonprofit fundraising event welcoming approximately 400 attendees including students, families, sponsors, community partners, and local businesses.
The evening featured a multi-ensemble orchestral performance followed by a reception and community celebration. Suite Storees provided integrated event coordination, brand experience development, volunteer management, and communication strategy to ensure the program operated smoothly while elevating the overall event presentation.
Our role bridged the gap between event operations and brand experience, helping the organization streamline logistics, clarify volunteer roles, and present the event with a cohesive visual and communication strategy.
Services Provided by Suite Storees
Event Strategy & Operational Planning
Suite Storees worked with the OATH leadership team to develop a structured event plan designed to support both guest experience and operational clarity.
Services included:
• Pre-event planning workshops with organizers and volunteer leaders
• Event logistics planning for guest arrival, performance flow, and dismissal
• Development of operational timelines and coordination plans
• Volunteer role structure and task alignment
• Vendor and sponsor communication coordination
• Risk mitigation planning for high-traffic guest environments
This planning phase helped ensure the event ran efficiently while reducing stress on volunteers and organizers.
Volunteer Coordination & Guest Experience Management
Because the event relied heavily on parent and student volunteers, Suite Storees created a structured system for role clarity and guest interaction.
Responsibilities included:
• Volunteer training and briefing workshops
• Role assignments and task delegation for event teams
• Welcome and guest check-in coordination
• Ticketing and will-call logistics planning
• Guest navigation and assistance throughout the venue
• Real-time issue management and communication escalation
• Coordinated guest dismissal following the performance
This approach ensured guests received a welcoming, organized experience from arrival to departure.
Social Media & Communication Support
Suite Storees also supported the event through communication planning and promotional messaging, helping the organization prepare content for digital outreach and event updates.
Deliverables included:
• Social media post creation for event promotion
• Messaging support for email communications to parents and attendees
• Media release drafting for local coverage
• Volunteer communication templates
• Event information messaging for guests
These materials helped maintain consistent communication across multiple audiences.
Event Design & Brand Experience Development
Spatial Planning & Floorplan Design
Suite Storees developed a structured layout to guide guest movement and improve event navigation.
Work included:
• Floorplan development to optimize guest traffic flow
• Designation of functional event zones including lobby welcome areas, concert seating, sponsor recognition spaces, and the Afterglow reception
• Crowd flow planning for entrances, intermissions, and post-performance transitions
This spatial planning ensured the venue supported both performance integrity and guest comfort.
Creative Direction & Visual Identity Alignment
To elevate the presentation of the event, Suite Storees provided design guidance and brand cohesion across visual materials.
This included:
• Design briefs for signage and printed materials
• Visual direction aligned with the gala’s tone and theme
• Consistent language and messaging across guest touchpoints
• Sponsor recognition signage and placement strategy
The goal was to ensure the event maintained a professional, cohesive aesthetic while celebrating the organization’s mission.
Sponsor Visibility & Brand Placement
Suite Storees also identified opportunities to highlight community partners supporting the event.
Services included:
• Sponsor placement strategy within guest pathways
• Vendor and sponsor recognition signage planning
• Integration of brand placements without interrupting the concert experience
This approach helped reinforce relationships between the orchestra program and its local supporters.
Event Outcome
The 33rd Annual Gala Concert delivered a structured, welcoming, and visually cohesive experience for students, families, and community guests.
Through strategic planning and on-site coordination, Suite Storees helped:
• Streamline volunteer operations
• Improve guest navigation and communication
• Elevate the presentation of the event
• Support sponsor visibility and community engagement
• Reinforce the professionalism of the organization’s flagship fundraiser
The result was a successful event that balanced musical excellence, community celebration, and organized event execution.
About Suite Storees
Suite Storees The Advertainment Company™ specializes in the design and production of brand experiences, events, and identity-driven activations for organizations, nonprofits, and businesses.
By combining event strategy, design thinking, and operational structure, Suite Storees helps clients transform events into intentional brand experiences that engage audiences and support long-term growth.
Luxury Event Branding & Experiential Design | Manoogian Mansion Portfolio
Event Planning and Logistics Management: The Manoogian Mansion
Executive Summary
Managed comprehensive event planning, logistics, and vendor coordination for over 40 high-profile public and private events at the Manoogian Mansion from May 2023 to December 2025. The Services were provided with sole discretion over the timing, manner, means, details, and methods. Responsibilities spanned the entire event lifecycle, including budget oversight for events exceeding five figures, intricate venue setup, vendor procurement, and managing essential printed and technical materials.
Key Areas of Expertise and Accomplishments:
+ High-Volume and VIP Event Coordination
+ Directed end-to-end logistics for numerous large-scale gatherings, including holiday-based events, organization-based events and multiple mission-based events.
+ Coordinated events involving high-level officials and dignitaries, such as Governors, Congresspeople, Mayor and First Lady and other key guests.
+ Successfully managed large guest counts
Financial and Vendor Management:
+ Tracked event budgets and expenditures, managing approximate event spend for major events
+ Managed comprehensive vendor procurement and payments across all events, including Catering, Photography/Videography, Florals, Rentals, Valet and Event Setup.
+ Oversaw invoicing and payment coordination for multiple vendors simultaneously
Logistics, Inventory, and Site Management:
+ Developed and executed detailed internal agendas and venue site checklists for set-up, event execution, and post-event restoration.
+ Managed and tracked all physical inventory, including linens, furniture (high top tables, foldable tables, chairs), audiovisual equipment, and specialty items.
+ Coordinated material delivery, setup, and return of items
Design and Communications:
+ Coordinated print production and materials, including name tags, programs, and branded signage
+ Sourced and purchased customized items for brand experience and memorabilia
+ Involved in reviewing venue layout floorplans, invitation designs, and managing guest lists provided by key stakeholders.
Executive Summary
Managed comprehensive event planning, logistics, and vendor coordination for over 40 high-profile public and private events at the Manoogian Mansion from May 2023 to December 2025. The Services were provided with sole discretion over the timing, manner, means, details, and methods. Responsibilities spanned the entire event lifecycle, including budget oversight for events exceeding five figures, intricate venue setup, vendor procurement, and managing essential printed and technical materials.
Key Areas of Expertise and Accomplishments:
+ High-Volume and VIP Event Coordination
+ Directed end-to-end logistics for numerous large-scale gatherings, including holiday-based events, organization-based events and multiple mission-based events.
+ Coordinated events involving high-level officials and dignitaries, such as Governors, Congresspeople, Mayor and First Lady and other key guests.
+ Successfully managed large guest counts
Financial and Vendor Management:
+ Tracked event budgets and expenditures, managing approximate event spend for major events
+ Managed comprehensive vendor procurement and payments across all events, including Catering, Photography/Videography, Florals, Rentals, Valet and Event Setup.
+ Oversaw invoicing and payment coordination for multiple vendors simultaneously
Logistics, Inventory, and Site Management:
+ Developed and executed detailed internal agendas and venue site checklists for set-up, event execution, and post-event restoration.
+ Managed and tracked all physical inventory, including linens, furniture (high top tables, foldable tables, chairs), audiovisual equipment, and specialty items.
+ Coordinated material delivery, setup, and return of items
Design and Communications:
+ Coordinated print production and materials, including name tags, programs, and branded signage
+ Sourced and purchased customized items for brand experience and memorabilia
+ Involved in reviewing venue layout floorplans, invitation designs, and managing guest lists provided by key stakeholders.
NFL Draft Experiential Marketing & Brand Activation | Suite Storees
Creating a Sacred Space at the 2024 NFL Draft: Islamic Prayer Halls
Transforming the 2024 NFL Draft with thoughtfully designed Islamic Prayer Halls, Suite Storees delivers an unparalleled experience in brand strategy, event management, and cultural inclusivity.
Services
- Brand Experience
- Brand Strategy
- Content Creation
- Design Services
- Event Management
- Event Production
- Vendor Communication
- Media Representation
- 3D Design Renderings
- Press and Publicity
Supporting Article
Transforming the 2024 NFL Draft with Cultural Sensitivity and Design Excellence
From April 25-27, 2024, Suite Storees had the privilege of enhancing the 2024 NFL Draft held in Detroit, Michigan, by designing and implementing Islamic Prayer Halls. This project stands as a testament to our commitment to inclusivity, cultural respect, and creating meaningful brand experiences.
Project Overview
Our client, the NFL, tasked us with integrating Islamic Prayer Halls into the event to cater to the diverse audience attending the draft. The goal was to create a serene and respectful space that aligns with Islamic traditions while seamlessly fitting into the bustling environment of the draft.
Scope of Services
1. Brand Strategy and Experience: We began by understanding the NFL's brand and how the inclusion of Islamic Prayer Halls could enhance their image as an inclusive and culturally sensitive organization. Our strategy focused on creating a positive brand experience for all attendees, highlighting the NFL's commitment to diversity.
2. Content Creation and Design Services: Our team developed content that explained the significance and use of the prayer halls, which was integrated into the event’s promotional materials. We also designed the physical space, ensuring it was both aesthetically pleasing and functionally suitable for prayer.
3. Event Management and Production: Managing an event of this scale required meticulous planning and coordination. Our event management team worked closely with vendors, ensuring the prayer halls were constructed on time and to specification. Our production team oversaw the setup, guaranteeing a seamless execution.
4. Vendor Communication: Effective communication with various vendors was crucial. We coordinated with suppliers to source materials that met both the NFL's standards and Islamic guidelines, ensuring the prayer halls were built with the utmost respect and quality.
5. Media Representation and Press & Publicity: Highlighting this initiative in the media was important for both the NFL and Suite Storees. Our media team crafted press releases and facilitated interviews, showcasing the prayer halls as a highlight of the 2024 NFL Draft.
6. 3D Design Renderings: To visualize the project, our design team created detailed 3D renderings. These visualizations helped in refining the design and ensuring all stakeholders were aligned on the project’s vision.
Outcome
The Islamic Prayer Halls were well-received by attendees, providing a peaceful space for prayer and reflection. This project not only enhanced the overall experience of the 2024 NFL Draft but also reinforced the NFL’s reputation as an inclusive organization. Suite Storees successfully delivered a project that blended cultural sensitivity with brand enhancement, setting a new standard for event inclusivity.
Through this project, Suite Storees demonstrated its expertise in brand strategy, event management, and cultural inclusivity, solidifying our position as a leader in the event management industry.
Press Quotes and Collaborations
As Amera Fattah of Suite Storees highlighted for the American Arab Chamber of Commerce: "For demographics that identify as Middle-Eastern, Arab, North African, Muslim, and other representations in any sort or form, recognition is paramount to brand identity. Through this initiative brought forth in partnership with the NFL Draft, recognition and representation are at the forefront of Diversity, Equity, and Inclusion by implementing prayer halls into the NFL Draft Experience."
Regarding the diversity aspect, it was noted, "[...] Being a part of the initiative for designing the first ever prayer halls with the intentionality of connecting local businesses, with those in the American-Arab category, as well as individuals that identify with Islamic Practices, there is now a place to go amidst all of the NFL activities and experiences, that is solely for inclusion."
Amera Fattah also remarked on the community effort, "We've had the pleasure in working with local vendors such as MMM Cleaning, Lama's Florist, and College Hunks to make this partnership with Suite Storees and LED Lion possible, to turn our ideas into actuality and to fulfill the vision for the first-ever 2024 NFL Draft Prayer Halls."
On the design front, she added, "There are two different prayer halls with two different designs. Each one has its own unique experience in and within itself. Inspired by Islamic Architecture, Detroit's History, and the people and populations surrounding us, our vision is to make a mosaic of our diversity and liven the experience of the prayer halls through our collaborative efforts."
Transforming the 2024 NFL Draft with thoughtfully designed Islamic Prayer Halls, Suite Storees delivers an unparalleled experience in brand strategy, event management, and cultural inclusivity.
Services
- Brand Experience
- Brand Strategy
- Content Creation
- Design Services
- Event Management
- Event Production
- Vendor Communication
- Media Representation
- 3D Design Renderings
- Press and Publicity
Supporting Article
Transforming the 2024 NFL Draft with Cultural Sensitivity and Design Excellence
From April 25-27, 2024, Suite Storees had the privilege of enhancing the 2024 NFL Draft held in Detroit, Michigan, by designing and implementing Islamic Prayer Halls. This project stands as a testament to our commitment to inclusivity, cultural respect, and creating meaningful brand experiences.
Project Overview
Our client, the NFL, tasked us with integrating Islamic Prayer Halls into the event to cater to the diverse audience attending the draft. The goal was to create a serene and respectful space that aligns with Islamic traditions while seamlessly fitting into the bustling environment of the draft.
Scope of Services
1. Brand Strategy and Experience: We began by understanding the NFL's brand and how the inclusion of Islamic Prayer Halls could enhance their image as an inclusive and culturally sensitive organization. Our strategy focused on creating a positive brand experience for all attendees, highlighting the NFL's commitment to diversity.
2. Content Creation and Design Services: Our team developed content that explained the significance and use of the prayer halls, which was integrated into the event’s promotional materials. We also designed the physical space, ensuring it was both aesthetically pleasing and functionally suitable for prayer.
3. Event Management and Production: Managing an event of this scale required meticulous planning and coordination. Our event management team worked closely with vendors, ensuring the prayer halls were constructed on time and to specification. Our production team oversaw the setup, guaranteeing a seamless execution.
4. Vendor Communication: Effective communication with various vendors was crucial. We coordinated with suppliers to source materials that met both the NFL's standards and Islamic guidelines, ensuring the prayer halls were built with the utmost respect and quality.
5. Media Representation and Press & Publicity: Highlighting this initiative in the media was important for both the NFL and Suite Storees. Our media team crafted press releases and facilitated interviews, showcasing the prayer halls as a highlight of the 2024 NFL Draft.
6. 3D Design Renderings: To visualize the project, our design team created detailed 3D renderings. These visualizations helped in refining the design and ensuring all stakeholders were aligned on the project’s vision.
Outcome
The Islamic Prayer Halls were well-received by attendees, providing a peaceful space for prayer and reflection. This project not only enhanced the overall experience of the 2024 NFL Draft but also reinforced the NFL’s reputation as an inclusive organization. Suite Storees successfully delivered a project that blended cultural sensitivity with brand enhancement, setting a new standard for event inclusivity.
Through this project, Suite Storees demonstrated its expertise in brand strategy, event management, and cultural inclusivity, solidifying our position as a leader in the event management industry.
Press Quotes and Collaborations
As Amera Fattah of Suite Storees highlighted for the American Arab Chamber of Commerce: "For demographics that identify as Middle-Eastern, Arab, North African, Muslim, and other representations in any sort or form, recognition is paramount to brand identity. Through this initiative brought forth in partnership with the NFL Draft, recognition and representation are at the forefront of Diversity, Equity, and Inclusion by implementing prayer halls into the NFL Draft Experience."
Regarding the diversity aspect, it was noted, "[...] Being a part of the initiative for designing the first ever prayer halls with the intentionality of connecting local businesses, with those in the American-Arab category, as well as individuals that identify with Islamic Practices, there is now a place to go amidst all of the NFL activities and experiences, that is solely for inclusion."
Amera Fattah also remarked on the community effort, "We've had the pleasure in working with local vendors such as MMM Cleaning, Lama's Florist, and College Hunks to make this partnership with Suite Storees and LED Lion possible, to turn our ideas into actuality and to fulfill the vision for the first-ever 2024 NFL Draft Prayer Halls."
On the design front, she added, "There are two different prayer halls with two different designs. Each one has its own unique experience in and within itself. Inspired by Islamic Architecture, Detroit's History, and the people and populations surrounding us, our vision is to make a mosaic of our diversity and liven the experience of the prayer halls through our collaborative efforts."
Luxury Coffee Cart Branding & Experiential Event Marketing | Coffee Malem x Suite Storees
Client: Coffee Malem / Amro Fadel (Owner & Operator)
Role: Executive Coaching, Brand Consulting, Design Direction, and Event Management Consultant (via Suite Storees)
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Accomplishments & Key Results
Brand Activation & Event Management: Successfully coordinated and provided detailed brand consulting for a high-profile two-day event activation for luxury client John Lobb.
New Service Strategy: Developed the business strategy and consulting roadmap to launch a "Coffee Cart Consulting" service, designed to monetize the client's experience in helping others launch similar ventures.
New Business Development: Developed and quoted self-service drip coffee packages for potential client(s), including tiered pricing options for events accommodating 25 to 100 guests.
Long-Term Strategic Planning: Established a comprehensive multi-phase consulting and design strategy (Phase I: 3 months, Phase II: 6 months, Phase III: 12 months) focused on merchandising, brand presence, and professional growth.
TYPES OF WORKS AND TASKS
Brand Strategy & Digital Development
Strategic Consulting: Established a consulting and design plan focused on website edits, social media programming (Instagram, LinkedIn, Pinterest), and building a strong personal and corporate brand presence.
Website Redesign: Defined requirements for a planned website overhaul to enhance customer experience, including updating the page designs, ideas such as creating a Blog page, integrating Google customer reviews, and automating the Quote/Estimate tool.
Design Direction: Provided executive coaching and design feedback, advising the client to provide clients with multiple mock-ups for design conversations (Option 1: client request, Option 2: variation, Option 3: consultant suggestion) to streamline approval.
Brand Uniformity: Directed design choices for promotional materials, including branded attire, vehicle wraps, and a professional email signature. Advised on adopting a smaller font with more white space for the logo to reflect a "luxury" brand presentation.
Project Organization: Created and structured a collaborative Google Drive folder for content sharing, categorized into Coffee (Product Relevant), Malem (Self-Brand/Service Relevant), and Coffee Malem (Business & Company Relevant).
Event Management & Coordination
Event Planning: Advised on management for planned major events, including a Community Center Event x Coffee Malem and the Coffee Malem x Aston Martin event, which required coordinating a post-event survey.
Luxury Brand Activation (John Lobb): Managed detailed product specifications for the event, and an exclusive menu offering Coordinated design for the coffee cart's facade, confirming the client's requirement and design preferences
Role: Executive Coaching, Brand Consulting, Design Direction, and Event Management Consultant (via Suite Storees)
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Accomplishments & Key Results
Brand Activation & Event Management: Successfully coordinated and provided detailed brand consulting for a high-profile two-day event activation for luxury client John Lobb.
New Service Strategy: Developed the business strategy and consulting roadmap to launch a "Coffee Cart Consulting" service, designed to monetize the client's experience in helping others launch similar ventures.
New Business Development: Developed and quoted self-service drip coffee packages for potential client(s), including tiered pricing options for events accommodating 25 to 100 guests.
Long-Term Strategic Planning: Established a comprehensive multi-phase consulting and design strategy (Phase I: 3 months, Phase II: 6 months, Phase III: 12 months) focused on merchandising, brand presence, and professional growth.
TYPES OF WORKS AND TASKS
Brand Strategy & Digital Development
Strategic Consulting: Established a consulting and design plan focused on website edits, social media programming (Instagram, LinkedIn, Pinterest), and building a strong personal and corporate brand presence.
Website Redesign: Defined requirements for a planned website overhaul to enhance customer experience, including updating the page designs, ideas such as creating a Blog page, integrating Google customer reviews, and automating the Quote/Estimate tool.
Design Direction: Provided executive coaching and design feedback, advising the client to provide clients with multiple mock-ups for design conversations (Option 1: client request, Option 2: variation, Option 3: consultant suggestion) to streamline approval.
Brand Uniformity: Directed design choices for promotional materials, including branded attire, vehicle wraps, and a professional email signature. Advised on adopting a smaller font with more white space for the logo to reflect a "luxury" brand presentation.
Project Organization: Created and structured a collaborative Google Drive folder for content sharing, categorized into Coffee (Product Relevant), Malem (Self-Brand/Service Relevant), and Coffee Malem (Business & Company Relevant).
Event Management & Coordination
Event Planning: Advised on management for planned major events, including a Community Center Event x Coffee Malem and the Coffee Malem x Aston Martin event, which required coordinating a post-event survey.
Luxury Brand Activation (John Lobb): Managed detailed product specifications for the event, and an exclusive menu offering Coordinated design for the coffee cart's facade, confirming the client's requirement and design preferences
Fitness Brand Experience & Experiential Marketing Design | Suite Storees
Lifetime Fitness Open House: A Showcase of Suite Storees' Expertise in Brand Experience in Shelby Township
On February 3, 2024, Lifetime Fitness in Shelby Township, Michigan, had the privilege of partnering with Suite Storees for their Open House event. Our team at Suite Storees was tasked with the responsibility of enhancing the brand experience, designing the event and strategizing the most optimal event experience for new member acquisition for the Open House event.
We took the lead in inspiring the design, strategizing the brand presence, ensuring brand placement, managing vendor communication, and developing style guides. Our role in this event was a clear demonstration of our dedication to crafting unforgettable experiences that strike a chord with the audience.
The Open House was transformed into a stage for Lifetime Fitness to engage with their audience on a more intimate level, thanks to our strategic brand placement and vendor communication. The style guides we developed played a crucial role in preserving brand consistency throughout the event.
At Suite Storees, we are firm believers in the potential of events to narrate a brand's story. The Lifetime Fitness Open House was an ideal illustration of how we bring this belief to fruition. We encourage prospective clients to delve into our work and discover how we can assist in crafting a unique brand experience for your upcoming event.
On February 3, 2024, Lifetime Fitness in Shelby Township, Michigan, had the privilege of partnering with Suite Storees for their Open House event. Our team at Suite Storees was tasked with the responsibility of enhancing the brand experience, designing the event and strategizing the most optimal event experience for new member acquisition for the Open House event.
We took the lead in inspiring the design, strategizing the brand presence, ensuring brand placement, managing vendor communication, and developing style guides. Our role in this event was a clear demonstration of our dedication to crafting unforgettable experiences that strike a chord with the audience.
The Open House was transformed into a stage for Lifetime Fitness to engage with their audience on a more intimate level, thanks to our strategic brand placement and vendor communication. The style guides we developed played a crucial role in preserving brand consistency throughout the event.
At Suite Storees, we are firm believers in the potential of events to narrate a brand's story. The Lifetime Fitness Open House was an ideal illustration of how we bring this belief to fruition. We encourage prospective clients to delve into our work and discover how we can assist in crafting a unique brand experience for your upcoming event.
Inclusive Event Design & Experiential Brand Activation | LED Lion
In Collaboration with LED Lion, Design and Build Contractors, Suite Storees Designs First-Ever Prayer Halls for 2024 NFL Draft
Suite Storees, partnering with LED Lion, transforms the 2024 NFL Draft in Detroit by designing and building the first-ever prayer halls, showcasing our expertise in brand development, event management, and cultural inclusivity.
Transforming the 2024 NFL Draft with Cultural Sensitivity and Design Excellence
From January to April 2024, Suite Storees had the distinct privilege of enhancing the 2024 NFL Draft held in Detroit, Michigan, through a groundbreaking project in collaboration with LED Lion. Together, we designed and implemented the first-ever prayer halls, underscoring our commitment to inclusivity, cultural respect, and innovative brand experiences.
Project Overview
Our client, LED Lion, secured a contract with the NFL Draft as part of their Diversity, Equity, and Inclusion initiatives. Recognizing the need for a space that respects and acknowledges the diverse cultural backgrounds of the attendees, LED Lion engaged Suite Storees to lead the design and branding services for the prayer halls.
Scope of Services
1. Brand Development and Strategy: We worked closely with LED Lion and the NFL to understand their vision and objectives. Our brand strategy aimed to highlight the NFL's commitment to diversity and inclusivity through the creation of prayer halls.
2. Content Creation and Design Services: Our team developed compelling content to communicate the significance and functionality of the prayer halls. We designed aesthetically pleasing and culturally appropriate spaces that facilitated peaceful reflection and prayer.
3. Event Management and Production: Ensuring a seamless event experience, our event management team meticulously planned and coordinated every aspect of the project. From logistics to on-site execution, we managed the production process to deliver a flawless setup.
4. Vendor Logistics and Communication: Effective vendor communication was vital to sourcing materials that met both the NFL's standards and Islamic guidelines. We ensured that all logistics were handled efficiently, maintaining high standards of quality and respect.
5. Media Representation and Press & Publicity: Our media team crafted strategic press releases and facilitated media interactions, highlighting the prayer halls as a significant addition to the 2024 NFL Draft. This initiative garnered positive media attention, enhancing both LED Lion's and Suite Storees' brand reputation.
6. 3D Design Renderings: To bring the vision to life, our design team created detailed 3D renderings. These visualizations helped align all stakeholders on the design and functionality of the prayer halls.
7. Print Services: We provided comprehensive print services for promotional materials, ensuring consistent and professional representation of the prayer halls across all media.
Outcome:
The prayer halls were a resounding success, providing a serene space for prayer and reflection amidst the excitement of the NFL Draft. This project not only enhanced the overall event experience but also reinforced the NFL's commitment to diversity and inclusion. Suite Storees and LED Lion successfully delivered a project that combined cultural sensitivity with brand enhancement, setting a new standard for event inclusivity.
Press Quotes and Collaborations
As reported by the Detroit Free Press:
- "NFL draft in Detroit includes Arab American culture, prayer tents." (freep.com)
Local 4 WDIV highlighted:
- "Prayer Halls added to 2024 NFL draft experience in downtown Detroit." (clickondetroit.com)
Through this project, Suite Storees demonstrated its expertise in brand development, event management, and cultural inclusivity, further establishing our leadership in the event management industry.
**Press Quotes and Collaborations**
Detroit Free Press - NFL draft in Detroit includes Arab American culture, prayer tents (freep.com)
Local 4 WDIV - Prayer Halls added to 2024 NFL draft experience in downtown Detroit (clickondetroit.com)
Suite Storees, partnering with LED Lion, transforms the 2024 NFL Draft in Detroit by designing and building the first-ever prayer halls, showcasing our expertise in brand development, event management, and cultural inclusivity.
Transforming the 2024 NFL Draft with Cultural Sensitivity and Design Excellence
From January to April 2024, Suite Storees had the distinct privilege of enhancing the 2024 NFL Draft held in Detroit, Michigan, through a groundbreaking project in collaboration with LED Lion. Together, we designed and implemented the first-ever prayer halls, underscoring our commitment to inclusivity, cultural respect, and innovative brand experiences.
Project Overview
Our client, LED Lion, secured a contract with the NFL Draft as part of their Diversity, Equity, and Inclusion initiatives. Recognizing the need for a space that respects and acknowledges the diverse cultural backgrounds of the attendees, LED Lion engaged Suite Storees to lead the design and branding services for the prayer halls.
Scope of Services
1. Brand Development and Strategy: We worked closely with LED Lion and the NFL to understand their vision and objectives. Our brand strategy aimed to highlight the NFL's commitment to diversity and inclusivity through the creation of prayer halls.
2. Content Creation and Design Services: Our team developed compelling content to communicate the significance and functionality of the prayer halls. We designed aesthetically pleasing and culturally appropriate spaces that facilitated peaceful reflection and prayer.
3. Event Management and Production: Ensuring a seamless event experience, our event management team meticulously planned and coordinated every aspect of the project. From logistics to on-site execution, we managed the production process to deliver a flawless setup.
4. Vendor Logistics and Communication: Effective vendor communication was vital to sourcing materials that met both the NFL's standards and Islamic guidelines. We ensured that all logistics were handled efficiently, maintaining high standards of quality and respect.
5. Media Representation and Press & Publicity: Our media team crafted strategic press releases and facilitated media interactions, highlighting the prayer halls as a significant addition to the 2024 NFL Draft. This initiative garnered positive media attention, enhancing both LED Lion's and Suite Storees' brand reputation.
6. 3D Design Renderings: To bring the vision to life, our design team created detailed 3D renderings. These visualizations helped align all stakeholders on the design and functionality of the prayer halls.
7. Print Services: We provided comprehensive print services for promotional materials, ensuring consistent and professional representation of the prayer halls across all media.
Outcome:
The prayer halls were a resounding success, providing a serene space for prayer and reflection amidst the excitement of the NFL Draft. This project not only enhanced the overall event experience but also reinforced the NFL's commitment to diversity and inclusion. Suite Storees and LED Lion successfully delivered a project that combined cultural sensitivity with brand enhancement, setting a new standard for event inclusivity.
Press Quotes and Collaborations
As reported by the Detroit Free Press:
- "NFL draft in Detroit includes Arab American culture, prayer tents." (freep.com)
Local 4 WDIV highlighted:
- "Prayer Halls added to 2024 NFL draft experience in downtown Detroit." (clickondetroit.com)
Through this project, Suite Storees demonstrated its expertise in brand development, event management, and cultural inclusivity, further establishing our leadership in the event management industry.
**Press Quotes and Collaborations**
Detroit Free Press - NFL draft in Detroit includes Arab American culture, prayer tents (freep.com)
Local 4 WDIV - Prayer Halls added to 2024 NFL draft experience in downtown Detroit (clickondetroit.com)
HR Brand Identity & Recruitment Marketing Strategy | Venture HR + Eventure
Venture HR, LLC and Eventure Recruiting + Consulting
Role: Design and Brand Consultant via Eventistry, LLC and Suite Storees
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Accomplishments & Key Results
+Design Asset Delivery: Successfully completed multiple graphic design and brand identity projects, including social cards for company president and dual-branded business cards for Venture HR Pro and Eventure, utilized by team members
+Design Project Completion: Delivered contracted Brand Consultation and Logo Design/Revision services for Venture HR.
+Business Development & Outreach: Engaged in targeted B2B outreach and follow-up with manufacturing companies encountered at the Advanced Manufacturing Expo (AME + MMA) to introduce joint service offerings for marketing initiatives.
WORKS AND TASKS
Design and Production:
+ Provided Brand Consultation, Logo Design (initial concept), and Logo Revision services, adhering to a structured design process that included two tagline concepts and up to five client revision requests.
+Designed specialized visual elements, including Social Cards and Dual Branded Business Cards
+Managed the sharing of content and resources through a collaborative Google Drive folder
Consulting and Marketing:
+Collaborated on and distributed marketing materials outlining services: experiential events, transformative human business development, and mindful multimedia management.
+ Explored joint networking and sponsorship opportunities, specifically a Networking Group Golf Outing
Role: Design and Brand Consultant via Eventistry, LLC and Suite Storees
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Accomplishments & Key Results
+Design Asset Delivery: Successfully completed multiple graphic design and brand identity projects, including social cards for company president and dual-branded business cards for Venture HR Pro and Eventure, utilized by team members
+Design Project Completion: Delivered contracted Brand Consultation and Logo Design/Revision services for Venture HR.
+Business Development & Outreach: Engaged in targeted B2B outreach and follow-up with manufacturing companies encountered at the Advanced Manufacturing Expo (AME + MMA) to introduce joint service offerings for marketing initiatives.
WORKS AND TASKS
Design and Production:
+ Provided Brand Consultation, Logo Design (initial concept), and Logo Revision services, adhering to a structured design process that included two tagline concepts and up to five client revision requests.
+Designed specialized visual elements, including Social Cards and Dual Branded Business Cards
+Managed the sharing of content and resources through a collaborative Google Drive folder
Consulting and Marketing:
+Collaborated on and distributed marketing materials outlining services: experiential events, transformative human business development, and mindful multimedia management.
+ Explored joint networking and sponsorship opportunities, specifically a Networking Group Golf Outing
Manufacturing Brand Identity & Corporate Design Strategy | CamCar Plastics
Suite Storees' Case Study: Camcar Plastics - A Comprehensive Brand Experience in Muskegon, Michigan"
In 2022, Suite Storees had the privilege of partnering with Camcar Plastics, a renowned company based in Muskegon, Michigan. Our collaboration was a testament to our expertise in brand experience, event management, and design services.
Our team at Suite Storees was instrumental in providing design inspiration, formulating a robust brand strategy, and creating engaging content, including video design, scripting, and production. We transformed Camcar Plastics' brand presence, making it more appealing and relatable to their target audience for sales presentations and new business development.
The video content we created was not just visually appealing but also strategically designed to resonate with the audience. The scripting was meticulously crafted to convey Camcar Plastics' brand story effectively, and the production was executed flawlessly to ensure a seamless viewer experience.
Our strategic brand placement and content creation ensured a consistent and powerful brand presence for Camcar Plastics. The brand strategy we formulated was instrumental in positioning Camcar Plastics as a leader in their industry.
At Suite Storees, we believe in the power of a comprehensive brand experience. The work we did for Camcar Plastics is a perfect example of how we bring this belief to life. We invite prospective clients to explore our portfolio and see how we can help create a unique brand experience for your next project.
In 2022, Suite Storees had the privilege of partnering with Camcar Plastics, a renowned company based in Muskegon, Michigan. Our collaboration was a testament to our expertise in brand experience, event management, and design services.
Our team at Suite Storees was instrumental in providing design inspiration, formulating a robust brand strategy, and creating engaging content, including video design, scripting, and production. We transformed Camcar Plastics' brand presence, making it more appealing and relatable to their target audience for sales presentations and new business development.
The video content we created was not just visually appealing but also strategically designed to resonate with the audience. The scripting was meticulously crafted to convey Camcar Plastics' brand story effectively, and the production was executed flawlessly to ensure a seamless viewer experience.
Our strategic brand placement and content creation ensured a consistent and powerful brand presence for Camcar Plastics. The brand strategy we formulated was instrumental in positioning Camcar Plastics as a leader in their industry.
At Suite Storees, we believe in the power of a comprehensive brand experience. The work we did for Camcar Plastics is a perfect example of how we bring this belief to life. We invite prospective clients to explore our portfolio and see how we can help create a unique brand experience for your next project.
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