GROUND FLOOR - BUILD YOUR BRAND. STORY BY STOREE.
LEVEL 01
BECOMING THE ICON.
70% of buyers form an opinion of you online before they ever call — and an inconsistent presence costs you deals you never hear you lost. You deserve more than a logo. You deserve a brand identity that closes that gap before the first conversation starts. Start with the 'Becoming the Icon' course.
THREE TIERS - ONE TRANSFORMATION
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LEVEL 02 -WE SEE YOU
YOUR BUSINESS IS BUILT ON TRUST.
YOUR BRAND SHOULD REFLECT IT.
You've built your book of business on relationships, referrals, and reputation — then tried to DIY your visual identity from Canva templates, advice from real estate coaches, or a logo a friend designed years ago. Still, you keep saying the same things to yourself
"My marketing is all over the place."
"My listings look different from my LinkedIn, which looks different from my sign rider."
"My identity doesn't reflect the level I'm actually operating at."
You're juggling production, closings, and client care while also being the face of your business, and you're tired of feeling stuck or second-guessed by agents who may appear more polished and yet close less than you.
You're craving clarity, elegance, and a plan built for how real estate actually works. That innate desire is why Becoming the Icon™ exists and why it works.
"From grand idea to brand icon, Becoming the ICON™ is a guided transformation rooted in empathy and expertise."
AMERA FATTAH - SUITE STOREES
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LEVEL 03 -THE CURRICULUM
THE FOUR-PART ICON FRAMEWORK.
Design → Build → Promote → Grow. Every tier receives the full curriculum and access to buy or download the ICON workbook — the difference is the depth of support.
MODULE 01
DESIGN IDENTITY
Lay the foundation. Piece together the imagery that becomes your brand's future vision — your listings, your sign riders, your digital presence — then build a brand guide: colors, typography, patterns, into one digital-ready system your whole business runs on.
MODULE 02
BUILD BRAND
Make it visually unforgettable. Design your logo, learn strategic placement across every touchpoint a lead or client sees — from yard signs to your Instagram grid — and bring your brand to dimension online and offline.
MODULE 03
PRINT & PROMOTE
Transform how you do business. Simplify operations and grow through referral networks, open houses, and property showings by promoting your identity with advertainment — advertising and entertainment, fused — across events, showings, and community marketplaces.
MODULE 04
GROW PRESENCE
Shape perception before the first showing. Create memorable experiences from your first DM to your closing gift, showcasing your story through visual identity to build the client relationships that generate repeat business and referrals.
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LEVEL 04 -SELECT YOUR GROWTH PLAN
THREE TIERS TO CHOOSE FROM
Upgrade at any time by paying only the difference. Lifetime access on every tier.
01 - SELF GUIDED
ICON FOUNDATION
Course Only - Establish your foundation.
$499
For the agent building a growing book of business into a recognized brand — from confusion to clarity.
— Full Access to the Online Course (4-Part Framework: Design, Build, Promote, Grow)
— Lifetime access to the complete course with structured video lessons
— Step-by-step process to build a cohesive brand identity
— Complete brand blueprint you implement yourself
02 - COURSE + CONSULT
ICON BUILD
Elevate your presence
$1,499
For the established agent or team outgrowing DIY visuals — move from amateur to elevated, with a brand your production has already earned.
— Full Access to the Online Course (4-Part Framework: Design, Build, Promote, Grow)
— Four (4) One-Hour Brand Consultations
— Comprehensive Brand Profile and Audit for Your Business
—The Becoming the Icon™ Workbook with guided prompts
— Established visual identity for your personal brand and promotion
03 - FULL EXPERIENCE
ICON MASTERPIECE
Course + Consult + Customization
$2,999
For the broker-owner or multi-agent team ready to become the upper echelon of expectation in your market — break through to iconic.
Everything in the ICON Build Package, plus:
— The Becoming the Icon™ Workbook with guided prompts
— Monthly 1-on-1 Brand Strategy Session with a Suite Storees Social Identity Designer (Up to Six [6])
— Done-for-You Brand Mood Board & Color Strategy
— Customizable Branded Templates for Business Implementation
— Lifetime UDIOS™ group access
— Dedicated Social Identity Designer
— Workshop Resources for Team Brand Building
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LEVEL 05 -HOW IT WORKS
THREE STEPS TO ICONIC.
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ENROLL IN THE COURSE
Gain immediate access to every resource required for effective brand development.
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LEARN & APPLY
Work through each module at your own pace with interactive exercises and practical activities.
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TRANSFORM & GROW
Apply the strategies and monitor your brand as it showcases your accomplishments.
PREFER TO PRINT, DOWNLOAD, SHARE?
THE ICON WORKBOOK™
A real-estate branding workbook that moves through the same framework used in the course from brand identity and positioning to visual direction and experience. The ICON Workbooks is the tool to clarify where you are now and map where your brand goes next.
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LEVEL 06 -THINGS TO KNOW
FREQUENTLY ASKED.
What is the Becoming The Icon: Building a Personal Brand Identity Course?
The course is designed for real estate agents, brokers, and brokerage teams — as well as executives and business owners — to build a personal brand and drive business transformation with practical tools and expert insights for online and offline brand growth.
What’s included in the ICON Foundation Course?
The Self-Paced Course Only option includes: + Access to all online content + Recorded modules + Sharable resources + Downloadable Templates
What does the ICON Masterpiece Package option offer?
The third-tier option, referred to as 'ICON Masterpiece', includes everything in the Icon Build in addition to: + Live Q&A sessions with SID, a Social Identity Designer™ + Workshop Resources for Team Brand Building + Customizable Branded Templates + Bespoke Brand Mood board + UDIOS Group Access
How long is the course?
The course is self-paced, allowing you to complete it according to your schedule. It is structured into four modules, each with specific key takeaways and practical exercises. The total time required will vary depending on your pace and how thoroughly you engage with the materials.
Why does this course matter?
Many real estate professionals and boutique service brands invest in marketing before their identity is fully aligned. The result is often inconsistency, unclear positioning, and a brand presence that does not reflect the current level of the business. This course helps close that gap by guiding participants through brand identity, strategy, visibility, and experience so the brand can support the business more clearly, more confidently, and more consistently.