A COURSE FROM SUITE STOREES THE ADVERTAINMENT COMPANY™
Your Brand Should Walk Into the Room Before You Do.
Becoming the Icon™ is the brand identity course that closes the gap between how the world currently perceives you and how your work actually deserves to be seen. Strategic. Structured. Built to last.
We See You.
You are good at what you do. Genuinely, measurably, undeniably good. You have invested years — maybe a decade or more — into mastering your craft, building your client list, and showing up with excellence every single time. The people who have experienced your work know exactly what you are worth.
But the people who have not found you yet? They are making their decisions based on something else entirely.
They are making them based on your brand.
"Talent without a clear brand identity is invisible."
The gap exists not in your abilities, dedication, or the of your work, but in the difference between your true self and the impression have when they first engage with your brand. Your Instagram may differ a bit from your website, which in turn sounds different from your proposals, and your proposals look different from your email signature.
While none of these discrepancies are drastically wrong or concerning individually, collectively they send an unintended message: that you’re still in the process of finding your way.
In a market where trust is in moments and perception dictates opportunities, even the slightest inconsistency can be costly.
It costs you in proposals that do not convert.
In clients who were almost yours and chose someone else.
In pricing you are afraid to hold because your brand does not yet back it up.
In rooms you have walked into fully prepared — and felt unseen.
That is not a talent problem. That is an identity problem. And it is exactly what Becoming the Icon™ was built to solve.
This is the course for the person who is done letting their brand lag behind their work.
Becoming the Icon™ is not a design course. It is not a social media strategy. It is not a collection of templates or a bundle of Canva graphics. It is a strategic, implementation-first brand identity curriculum built on the same frameworks Suite Storees uses with our highest-level brand management clients — packaged into a structured, self-paced course designed to produce a real outcome: a brand identity that is clear, cohesive, and magnetic at every touchpoint.
We work from a principle we call the Brand Ascension Chain™:
Identity → Presence → Experience → Growth
Each framework in this course is crafted to guide you along the journey from a vague or fragmented brand identity to one that is specific, strategic, and effective at every level of your business.
Three tiers, three levels depth, and one transformative experience — tailored precisely to your current situation.
Choose the Tier That Meets You Where You Are.
Becoming the Icon™ is structured in three tiers — each one a complete, standalone transformation at its level, and a foundation for the next. Choose the depth that fits your current stage. Upgrade at any time by paying only the difference.
ICON FOUNDATION
$499
Lay the Foundation. Claim Your Identity.
WHO THIS IS FOR
Foundation is built for the founder who is launching or relaunching — or who has been in business for years and is finally ready to stop improvising and start building with intention.
You may have a logo. You may have a website. But you do not yet have a brand strategy — a coherent, documented identity system that guides every visual and verbal decision you make. Foundation is where that system begins.
This is also the right starting point if you have ever found yourself unsure how to answer the question "what makes your brand different?" — not because you lack the answer, but because no one has ever given you the framework to surface it and articulate it with confidence.
WHAT'S INCLUDED IN ICON FOUNDATION
Full Access to the Online Course — A complete self-paced course built around the four-part framework: Design, Build, Promote, and Grow. You will move through the core concepts of brand identity, brand visibility, and business presence in a guided format you can complete at your own pace.
Brand Board & LookBook Templates — Visual planning resources designed to help you organize your brand direction with more clarity and consistency. These templates support the early decisions behind how your brand should look, feel, and be recognized.
Established Visual Identity Guidance — A practical structure for developing a personal brand and promotional presence with more intention. This helps you move from scattered ideas into a clearer visual identity that supports your brand, business, and marketing direction.
Self-Paced, High-Impact Learning — A flexible course experience for professionals who want to build independently while still following a strategic brand framework.
Lifetime Access to All Course Materials — Your access to ICON Foundation does not expire. As the course evolves and new frameworks are added to this tier, you receive them automatically at no additional cost.
You will move through the world with a brand identity you can articulate, defend, and apply consistently — because you built it with intention, not because it happened by accident.
You will have a documented strategic foundation that guides every visual and verbal decision going forward — so you stop second-guessing your brand choices and start making them from a position of clarity.
You will know exactly what your brand stands for, who it is built for, and what makes it different — and you will be able to communicate that with confidence in every room, on every platform, in every proposal.
The brand you build in ICON Foundation is not a starting point you will outgrow. It is the strategic core everything else is built on. The stronger the foundation, the higher the ceiling.
WHAT CHANGES AFTER ICON FOUNDATION
ICON BUILD
$1,499
Transform What Exists. Make It Work the Way It Should.
WHO THIS IS FOR
ICON Build is for the business that already exists — but does not yet cohere.
You have invested in your brand. You have a logo, a website, a social media presence, some kind of visual identity that you have been working with. But none of it feels like a unified expression of who you actually are and what you are actually capable of delivering. None of it has the magnetic pull you know a well-built brand can have. You are generating revenue, but the clients you are attracting are not always the caliber you know your work deserves. Your proposals do not convert at the rate they should. Your pricing feels harder to hold than it ought to be. Something in the way your brand is presenting you is creating friction where there should be confidence — and you know it.
ICON Build is the transformation tier. It takes everything you have already built, runs it through a rigorous strategic filter, identifies exactly where the gaps and misalignments live, and helps you rebuild it into a brand identity system that is recognizable, compelling, and built to grow.
WHAT'S INCLUDED IN ICON BUILD
Full Access to the Online Course — The complete four-part framework: Design, Build, Promote, and Grow. You will work through the course with access to the same foundational brand identity curriculum included in ICON Foundation.
Four One-Hour Brand Consultations — Four dedicated consultation sessions designed to support your progress, clarify your direction, and help you apply the course framework to your actual brand and business.
Comprehensive Brand Profile and Audit — A structured review of your business brand profile and current brand presence. This helps identify what is already working, what needs refinement, and where your brand identity can become more aligned and effective.
The ICON Branding Workbook — A guided workbook to help organize your vision, strategy, brand identity, and implementation thinking in one place.
Established Visual Identity Guidance — Support for developing a unique visual identity for your personal brand, business presence, and promotional use.
Lifetime Access to All Course Materials — Your ICON Build access does not expire. All session recordings are available on demand. As the curriculum evolves, updates to your tier are included at no additional cost.
You will have a brand identity system that is cohesive at every level — not just in your marketing materials, but in your proposals, your client experience, your digital presence, and every touchpoint in between. Every piece will look, sound, and feel like it came from the same brand. Because it will.
You will have a market position that is specific, differentiated, and defensible — one you can hold in every room, at every price point, without apologizing for it or explaining it.
You will have a messaging architecture that gives you clear, strategic language for every context you operate in — so writing a caption, updating your bio, or responding to an inquiry always sounds like you at your best, not you at your most uncertain.
And you will have a client experience that matches your marketing — one that confirms the decision your clients made the moment they chose you and builds the kind of relationship that produces referrals without you having to ask for them.
ICON Build is a course that makes your brand work — at the level your work has always deserved.
WHAT CHANGES AFTER ICON BUILD
ICON MASTERPIECE
WHO THIS IS FOR
$2,999
The Full Transformation. For the Leader Ready to Become the Category.
ICON Masterpiece is for the entrepreneur, executive, or business leader who is serious — not just about having a stronger brand, but about becoming iconic in their industry. Not about improvement for its own sake. About transformation that holds.
You are not looking for a course that teaches you what to do and sends you home with a workbook. You have done courses. You know how to learn. What you are looking for is a supported, strategic transformation — one with real feedback on your specific brand, real deliverables you can hand to a designer or a team, and real accountability from a creative firm that has done this work at the highest level.
You may be at a stage where your brand is working but not leading. You are recognized in your market but not yet sought after. You are generating revenue, but you know there is a category above where you currently sit — and you want the brand identity to match the business you are actually capable of building or you may be at a genuine inflection point: a relaunch, a repositioning, a move into a new market or a new price tier. A moment that requires not just better branding but a complete brand reckoning — done with support, done with strategy, and done in a way that lasts.
ICON Masterpiece is that experience. It is the closest engagement to a full Suite Storees brand management retainer available at the course level.
WHAT'S INCLUDED IN ICON MASTERPIECE
Everything in ICON Build — Full course access, consultation support, brand profile and audit, the ICON Brand Workbook, and established visual identity guidance.
Monthly One-on-One Brand Strategy Sessions — Up to six one-on-one brand strategy sessions with a Suite Storees Social Identity Designer to support your brand direction, customization, and implementation.
Done-for-You Brand Mood Board & Color Strategy — A customized visual direction resource created to support the look, feel, and emotional tone of your brand identity.
Customizable Branded Templates for Business Implementation — Branded templates designed to help you apply your identity across practical business and promotional use.
Dedicated Social Identity Designer — Guided support from a dedicated designer focused on your social identity, visual consistency, and branded presence.
Lifetime UDIOS™ Group Access — Continued access to the UDIOS™ group for brand-building support, resources, and ongoing connection.
Workshop Resources for Team Brand Building — Brand-building resources designed to support team alignment, business transformation, and internal implementation.
You will have a brand identity that does not just look strong — it is strategically sound at every level, documented with the depth and specificity needed to implement it, maintain it, and scale it.
You will have a market position that is not approximate — it is precise. A positioning statement that has been crafted with strategic intent and refined through real conversation, not just self-reflection. Language you can hold with confidence in the highest-stakes rooms you walk into.
You will have a custom-tailored brand presence aligned to your leadership, business direction, and market influence.
You will develop a more distinguished visual identity across brand, business, and being.
You will gain methods for business transformation, team innovation, and brand implementation that support how your identity is seen, shared, and experienced.
And you will have the foundation — the identity, the strategy, the documents, the relationships — to take that brand into the next level of growth with confidence, knowing that your presence leads, your positioning holds, and your experience delivers on every promise your marketing makes.
WHAT CHANGES AFTER ICON MASTERPIECE
Built by the Brand Strategists Who Live This Work.
Becoming the Icon™ was not built from theory. It was built from years of doing this work — with real clients, in real markets, under the real pressure of building brands that have to perform and grow and sustain.
Suite Storees The Advertainment Company™ is Metro Detroit's premier brand management and identity design firm. We serve real estate professionals, founders, executives, hospitality brands, luxury businesses, and community organizations — helping businesses at every stage transform fragmented visibility into cohesive, scalable brand presence that earns attention and commands trust.
The frameworks inside Becoming the Icon™ are the same strategic tools we use with our highest-level brand management clients — the ones investing tens of thousands of dollars in their brand identity systems. This course makes those tools accessible to every founder and leader who is ready to use them.
ABOUT AMERA FATTAH
Amera Fattah is the Founder and Creative Director of Suite Storees The Advertainment Company™ — a brand strategist, identity design specialist, and experiential marketing architect whose work sits at the intersection of strategic brand thinking and emotionally intelligent communication.
She built Suite Storees on a single conviction: that branding is not decoration. It is perception management. And that the brands commanding the most trust, the highest fees, and the most loyal audiences are not the ones with the most followers or the flashiest aesthetics — they are the ones with the clearest identity, the most consistent presence, and the most intentional client experience.
Becoming the Icon™ is the distillation of that conviction into a structured, accessible curriculum — designed to close the gap between who you are and how the world perceives you.
"If your brand identity isn't showing, your brand presence isn't growing."
— Amera Fattah, Founder & Creative Director, Suite Storees The Advertainment Company™
WHO WE HAVE BUILT BRANDS FOR
Real estate agents, teams, and multi-agent brokerages
Founders and solo entrepreneurs across professional services
Executives building or rebuilding their personal brand
Hospitality and luxury service brands
Community organizations and nonprofits with brand infrastructure needs
Growth-stage businesses repositioning for a new market tier
Corporate communications departments requiring brand system management
Becoming the Icon™ is designed for all of them — and for you, wherever you are in that list.
Questions We Hear Most Often.
What's the difference between the ICON Workbook and ICON course?
The ICON workbook is a strategic guide — five sections, brand design prompts, and resources you complete on your own. The full ICON course adds the four-part ICON Framework, video modules, Brand Board and LookBook templates, the printable Section Showcase pages, and lifetime access to all updates. The workbook tells you what to think about. The course shows you how to decide.
Is the investment worth it if I’m just starting out?
Yes — and arguably more so. Sketch was designed specifically for self-starters who want to build their brand right from day one. The cost of scattered, inconsistent branding accumulates far faster than $499. You leave with a complete brand blueprint, a workbook you’ll return to for years, and the kind of clarity that makes every future business decision faster and more deliberate.
How long does the course take?
All three tiers are self-paced — your access does not expire and you move when your schedule and energy allow. The pacing recommendations are designed to produce the best outcomes, not to create pressure. Many students complete modules faster; some go deeper and take longer. Both are right. The ICON Build and ICON Masterpiece include consultative sessions which extend beyond the course duration. The one commitment we will ask you to make: do the exercises as if the answers matter. Because they do. The brands that change the most inside this course are built by the students who treat the strategic questions as real questions, not as prompts to get through.
What happens immediately after I purchase?
You’ll receive an enrollment confirmation with access to the learning portal. ICON Foundation students receive immediate course access. ICON Build and ICON Masterpiece students will also receive a personal welcome from the team with next steps, scheduling for live components, and everything you need to hit the ground running.
What makes Becoming the Icon™ different from every other branding course?
Most branding courses teach you to create. They walk you through choosing colors, building a Canva template, or developing a content calendar. Those are useful skills. They are not brand strategy. Becoming the Icon™ teaches you to think about your brand as a strategic system — one that begins with your identity (who you are, who you serve, what makes you different) and then translates that identity into every visual, verbal, and experiential touchpoint your business produces. The frameworks in this course are not borrowed from marketing textbooks. They are the same tools Suite Storees uses with clients investing at the brand management retainer level. The difference is not the quality of the thinking. It is the depth of the personal support — which is why we built three tiers that scale from self-guided implementation to direct strategic partnership.
Why does this course matter?
Many real estate professionals and boutique service brands invest in marketing before their identity is fully aligned. The result is often inconsistency, unclear positioning, and a brand presence that does not reflect the current level of the business. This course helps close that gap by guiding participants through brand identity, strategy, visibility, and experience — so the brand can support the business more clearly, more confidently, and more consistently.
I already have a brand. Is this still for me?
Yes — and often more urgently than if you were starting from scratch. A brand that exists but is fragmented, inconsistent, or misaligned is often more damaging than no brand at all — because it gives potential clients a specific, concrete impression that may not serve you. They are not seeing nothing. They are seeing something that does not fully represent what you are capable of. That is a harder problem than a blank slate. ICON Build and ICON Masterpiece were specifically designed for this situation. The Brand Audit Deep Dive™ — the cornerstone framework inside Build — is built precisely to identify where your existing brand assets are working, where they are not, and what needs to change and in what order. If you have a brand that is not performing the way it should, this is not just relevant for you. It is necessary.
What if I don't have a graphic designer or a creative team?
The course does not assume you have a design team — and it does not require one. What it gives you is something more valuable than design execution: design literacy. The ability to understand your own visual identity at a strategic level — to know what you need, why you need it, how to brief it clearly, and how to evaluate whether what you receive serves your brand or merely looks nice. Whether you are designing yourself using accessible tools, working with a freelance designer, or eventually engaging a studio, the Brand Identity Blueprint™ and the Visual Identity Foundations module ensure that every creative conversation you have is led by strategy, not by preference. That changes the quality of what you get — regardless of who is building it.
What is the refund and satisfaction policy?
The ICON courses come with a seven-day satisfaction guarantee. If you engage the course materials within the first seven days of enrollment and determine that the content is not the right fit for where you are, contact us within that window and we will make it right. Upgrading between tiers is always available. If you begin in ICON Foundation and choose to move into ICON Build or ICON Masterpiece, you pay only the difference in investment. Your initial enrollment applies in full.
The world is looking for someone to trust. Make sure they find you.
Your brand is the deciding factor in whether a potential client chooses you or moves on to someone who appears more established. That is not a judgment about your capability. It is a fact about how trust is built in a marketplace that makes decisions at a glance.
Becoming the Icon™ gives you the strategy, the frameworks, and the implementation tools to close that gap — permanently, at the depth your business requires.
Choose the tier that meets you where you are. Build toward where you are going.
Three paths to an iconic brand.
Each tier of Becoming the Icon™ is designed for a different stage of your branding journey. Every level receives the full course curriculum and our signature workbook — the difference lies in the level of support and depth of resources you receive.
01
SELF-GUIDED
ICON Foundation
Estab;lish Your Foundation
$499
For the self-starter who's ready to turn their side hustle into a proper brand — tired of feeling invisible, ready to define their story, visuals, and voice.
Go from confusion to clarity.
INCLUDES
— Lifetime access to the complete course with structured video lessons
— Step-by-step process to build a cohesive brand identity
— Complete brand blueprint you implement yourself
02
MOST CHOSEN
ICON Build
Elevate Your Presence
$1499
For the established owner who knows their current brand is holding them back — you've outgrown DIY visuals and generic messaging.
Move from amateur to elevated.
INCLUDES
— Full Access to the Online Course (4-Part Framework: Design, Build, Promote, Grow)
— Four (4) One-Hour Brand Consultations
— Comprehensive Brand Profile and Audit for Your Business
—The Becoming the Icon™ Workbook with guided prompts
— Established visual identity for your personal brand and promotion
03
FULL EXPERIENCE
ICON Masterpiece
Become Unforgettable
$2,999
For the visionary leader, brokerage or team ready to become the gold standard in your market — you want expert guidance and a strategy that matches your ambition.
Break through to iconic.
INCLUDES
Everything in the ICON Build Package, plus:
— The Becoming the Icon™ Workbook with guided prompts
— Monthly 1-on-1 Brand Strategy Session with a Suite Storees Social Identity Designer (Up to Six [6])
— Done-for-You Brand Mood Board & Color Strategy
— Customizable Branded Templates for Business Implementation
— Lifetime UDIOS™ group access
— Dedicated Social Identity Designer
— Workshop Resources for Team Brand Building
Suite Storees The Advertainment Company™
Identity → Presence → Experience → Growth
Questions about which tier is right for you? Complete the free Brand Presence Diagnostic™ at suitestorees.com/onlinecourse or email us directly at contact@suitestorees.com. We will help you find your path.